What is a showcase site?
What is a showcase site and why is it important
A showcase site is a type of website whose main purpose is to present information about a company, organization or business, without offering the ability to make online purchases or transactions. The name "showcase" thus refers to the function of displaying the products or services offered, much like a physical storefront.
The content of a showcase site may include: information about the history of the company, description of the products or services offered, images of the products, company contacts, and a map to the physical location. In some cases, it may also include a blog or news section to keep visitors informed of the latest company news. Learn more about how to write a successful blog.
When to choose a showcase site
A showcase site is an excellent choice for small and medium-sized businesses that want to increase their online visibility, but do not need to offer the ability to make purchases or transactions online. For example, a local ice cream shop could use a showcase site to display the history of the business, provide information about the ice cream flavors available and how they are made, have a blog section on the latest news in the ice cream world, and a contact page. Or, a dental office might have a showcase site that illustrates the main services offered and makes it easy to contact the facility for an appointment.
Alternatives to a showcase site
The choice between a showcase site and other alternatives is based first and foremost on the needs and organization of the company. Other factors to consider are the size of the company and the budget it has available to invest in the project. Some of the most common alternatives include:
- E-commerce site: an e-commerce site is designed to enable users to make online purchases. It offers a range of features, such as the ability to add products to a shopping cart, make payments, and manage orders. For example, if the ice cream shop we mentioned earlier is medium to large in size and is organized to make home deliveries, it might consider adding an e-commerce section to its site, where users will order tubs of ice cream and other products.
- Booking site: a booking site is a specific solution for businesses that offer bookable services, such as hotels, restaurants, gyms and event halls.
- Corporate Web site: a corporate Web site is similar to a showcase site but might have more features such as an employee section or a supplier section.
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