Why invest in digital marketing?
Digital Marketing Opportunities
When mass media were only TV, radio, movies and newspapers, getting publicity was more expensive and coverage was less. Yesterday as today, companies need to reach all those people who need their services. Every business, to exist, needs its customers.
Digital marketing is not an optional extra, but the fundamental pillar of visibility.
These are tools with enormous potential, thanks to which a small business can aspire to grow to the extent it wishes or a large company can evolve and improve.
Not only by finding customers, but also by getting in touch with everything it needs to grow: new techniques to optimize its work, new more profitable suppliers, new ideas, collaborations ...
In short, Digital Marketing is not only advertising, but it is the digital identity of a company, which allows it to be born and move within the virtual world, to seize new opportunities to be realized.
5.7 billion out of 7.8 billion people use the Internet
Every day, 3.5 billion searches are made on Google. Practically excluding children (2.2 billion), two-thirds of the people in the world who have the Internet make at least 1-2 searches every day.
As of today, whether you are a large business or a local artisan, if you are not visible online, you will be virtually nonexistent to anyone who uses the Internet to research what they need.
Investing in Digital Marketing: where to start?
Digital marketing offers many opportunities to reach customers efficiently and cost-effectively. For example, search engines such as Google and social media such as Facebook, Instagram, and LinkedIn offer a wide range of options for targeting advertising, allowing companies to reach their potential customers in a targeted way. In addition, digital marketing allows the results of marketing activities to be constantly monitored, enabling real-time changes to be made for better results.
Digital marketing not only helps to reach customers more efficiently, but also to create stronger relationships with them. For example, companies can use social media to create an online presence, interact with customers and answer their questions. In addition, companies can use digital content, such as blogs, videos, and infographics, to educate and inform customers about their products and services.
Not just social media
Advertising on social media is much cheaper than advertising on TV, but in addition to social, companies can also use e-mail to reach customers in a targeted and personalized way (email marketing).
They can use search engine optimization (SEO) to optimize their websites for search engines and increase their online visibility.
In addition, online reviews and ratings can affect a company's reputation, and by investing in digital marketing, companies can monitor and manage their online reputation.
Find out how we can help you grow your business with Digital Marketing opportunities!
