4 reasons why it is important to have good SEO
What is SEO
SEO (Search Engine Optimization) is a set of practices and techniques aimed at improving the visibility and ranking of a website on search engines, such as Google. Thus, these techniques are aimed at meeting the search engines' ranking criteria, which are based, for example, on the relevance of the site's content with the word searched by the user, the reliability of the site, and its readability. SEO helps increase organic traffic to the website, improving your company's visibility and online reputation.
Why it is important
Let's look together at 4 reasons why it is important to have good SEO:
- Improved search engine ranking: SEO helps optimize the content and structure of the website to increase visibility on search engine results pages. This increases the likelihood that the website will be viewed by a wider audience and that the website will be reached by higher traffic.
Increased organic traffic: SEO aims to improve the site's position on search engines, which means more people will be able to find it without spending money on advertising. Organic traffic is an important factor in a site's success, as it increases the site's trust and credibility in the eyes of visitors. Read more about the difference between SEO and SEM.
Improved user experience: SEO aims to optimize the content and structure of the site to make the user experience smoother and more intuitive. This increases the likelihood that visitors will stay on the site and interact with the content. For example, the site should be mobile responsive, meaning it can be accessed seamlessly from smartphones and tablets. In addition, fonts and colors should be highly readable.
Increased brand reputation: a well-optimized site improves brand reputation and increases user trust in the site, increasing the likelihood that users will make a purchase.
