How to write the perfect Instagram bio
Instagram biography: why it matters
The Instagram bio is essential for providing users with key information regarding your business, giving users a way to contact you and inviting visitors to take an action. Let's look in more detail at how to write an effective Instagram bio.
The ideal bio
- Explain who you are: the first and essential goal of the Instagram bio should be to explain what you do and who you are addressing. Since user attention generally wanes very quickly, this information must be presented clearly and effectively. Depending on the tone used by your brand, you might also think about making use of emoji to communicate in a nice way who you are and what you are about.
- Take advantage of hashtags: include user-generated or branded hashtags in your bio. Doing so will direct users to an entire feed of branded content, increasing the number of conversations around your brand.
- Links and call-to-action: Instagram allows users to place a link within the bio, which in the case of companies can be used to direct users to the company website home, to a specific product, to a newsletter subscription page. Tools such as LinkPop, allow you to create a page of links, so you can provide users with multiple redirects despite the single link limitation imposed by the platform. In general then, it is good to invite users to take an action such as signing up for a newsletter or visiting the online shop.
- Provide contact information: don't forget to include in your bio phone number, email and address of your reality.
- Featured stories: leaving featured stories below your Instagram bio can be an effective way to capture users' curiosity and provide additional information about your company.
Bio on other social
Generally, the tips we have provided on Instagram bio can also be used for other social media such as Facebook and Twitter. You just need to pay attention to some peculiarities of these platforms. For example, Twitter's bio is usually more basic and the platform does not allow featured stories, but you can set a tweet at the top of your content list, the choice of which must be well thought out because it will be among the first things seen by the user. Facebook, on the other hand, is very similar to Instagram and indeed Meta allows you to link the two accounts if you own both.
Learn more about how to capture attention on social media.
